Category Archives: mobile

Responsive web design gives a mobile advantage

Wondering which web design approach is best for mobile? Evan Britton of had the same question back in 2012. He looked to Google to help develop a mobile strategy for his website, deciding on responsive web design (RWD) as the best solution for his needs.

Evan chose RWD for a host of reasons, especially as it meant the site would adjust to fit various screen sizes, giving users a positive experience regardless of what device they visited from. Additionally, he liked that RWD is low maintenance once implemented, allowing him and his team to focus on growing the site.

Before implementing RWD, received around 100,000 mobile visits a month. After implementing a mobile-optimized site, this number grew to over 2 million. Evan believes that “the potential in the mobile space to grow ad revenue is huge”, and attributes this twenty-fold mobile growth to better user experience after implementing RWD. Today, the site employs a team of twelve to manage their fast growth. Evan claims, “without RWD, we would not have been able to grow as quickly.”

Read the full story, and hear from other publishers who have successfully adopted a multi-screen strategy, over in our Help Center.

Elise Thygesen, AdSense Multi-screen Specialist
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Referensi: Inside AdSense - Responsive web design gives a mobile advantage.

Android app indexing is now open for everyone!

Webmaster level: All

Do you have an Android app in addition to your website? You can now connect the two so that users searching from their smartphones and tablets can easily find and reach your app content.

App deep links in search results help your users find your content more easily and re-engage with your app after they’ve installed it. As a site owner, you can show your users the right content at the right time — by connecting pages of your website to the relevant parts of your app you control when your users are directed to your app and when they go to your website.

Hundreds of apps have already implemented app indexing. This week at Google I/O, we’re announcing a set of new features that will make it even easier to set up deep links in your app, connect your site to your app, and keep track of performance and potential errors.

Getting started is easy

We’ve greatly simplified the process to get your app deep links indexed. If your app supports HTTP deep linking schemes, here’s what you need to do:

  1. Add deep link support to your app
  2. Connect your site and your app
  3. There is no step 3 (:

As we index your URLs, we’ll discover and index the app / site connections and may begin to surface app deep links in search results.

We can discover and index your app deep links on our own, but we recommend you publish the deep links. This is also the case if your app only supports a custom deep link scheme. You can publish them in one of two ways:

There’s one more thing: we’ve added a new feature in Webmaster Tools to help you debug any issues that might arise during app indexing. It will show you what type of errors we’ve detected for the app page-web page pairs, together with example app URIs so you can debug:

We’ll also give you detailed instructions on how to debug each issue, including a QR code for the app deep links, so you can easily open them on your phone or tablet. We’ll send you Webmaster Tools error notifications as well, so you can keep up to date.

Give app indexing a spin, and as always, if you need more help ask questions on the Webmaster help forum.

Referensi: Google Webmaster Central Blog - Android app indexing is now open for everyone!.

Directing smartphone users to the page they actually wanted

Webmaster level: all

Have you ever used Google Search on your smartphone and clicked on a promising-looking result, only to end up on the mobile site’s homepage, with no idea why the page you were hoping to see vanished? This is such a common annoyance that we’ve even seen comics about it. Usually this happens because the website is not properly set up to handle requests from smartphones and sends you to its smartphone homepage—we call this a “faulty redirect”.

We’d like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects. Starting today in our English search results in the US, whenever we detect that smartphone users are redirected to a homepage instead of the the page they asked for, we may note it below the result. If you still wish to proceed to the page, you can click “Try anyway”:

And we’re providing advice and resources to help you direct your audience to the pages they want. Here’s a quick rundown:

1. Do a few searches on your own phone (or with a browser set up to act like a smartphone) and see how your site behaves. Simple but effective. :)

2. Check out Webmaster Tools—we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. We’ll also show you any faulty redirects we detect in the Smartphone Crawl Errors section of Webmaster Tools:

3. Investigate any faulty redirects and fix them. Here’s what you can do:
  • Use the example URLs we provide in Webmaster Tools as a starting point to debug exactly where the problem is with your server configuration.
  • Set up your server so that it redirects smartphone users to the equivalent URL on your smartphone site.
  • If a page on your site doesn’t have a smartphone equivalent, keep users on the desktop page, rather than redirecting them to the smartphone site’s homepage. Doing nothing is better than doing something wrong in this case.
  • Try using responsive web design, which serves the same content for desktop and smartphone users.
If you’d like to know more about building smartphone-friendly sites, read our full recommendations. And, as always, if you need more help you can ask a question in our webmaster forum.

Referensi: Google Webmaster Central Blog - Directing smartphone users to the page they actually wanted.

App Indexing in more languages

Webmaster level: all

In April, we launched App Indexing in English globally so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we’re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre,, Vagalume, Idealo, L'Equipe,, Upcoming, Au Feminin, Marmiton, and In the U.S., we now also support some more apps -- Walmart, Tapatalk, and Fancy.

We’ve also translated our developer guidelines into eight additional languages: Chinese (Traditional), French, German, Italian, Japanese, Brazilian Portuguese, Russian, and Spanish.

If you’re interested in participating in App Indexing, and your content and implementation are ready, please let us know by filling out this form. As always, you can ask questions on the mobile section of our webmaster forum.

Finally, if you’re headed to Google I/O in June, be sure to check out the session on the “Future of Apps and Search”, where we’ll share some more updates on App Indexing.

Referensi: Google Webmaster Central Blog - App Indexing in more languages.

Making your site more mobile-friendly with PageSpeed Insights

Webmaster level: all

To help developers and webmasters make their pages mobile-friendly, we recently updated PageSpeed Insights with additional recommendations on mobile usability.

Poor usability can diminish the benefits of a fast page load. We know the average mobile page takes more than 7 seconds to load, and by using the PageSpeed Insights tool and following its speed recommendations, you can make your page load much faster. But suppose your fast mobile site loads in just 2 seconds instead of 7 seconds. If mobile users still have to spend another 5 seconds once the page loads to pinch-zoom and scroll the screen before they can start reading the text and interacting with the page, then that site isn’t really fast to use after all. PageSpeed Insights’ new User Experience rules can help you find and fix these usability issues.

These new recommendations currently cover the following areas:
  • Configure the viewport: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended page layout. Configuring the viewport to width=device-width should be your first step in mobilizing your site.

  • Size content to the viewport: Users expect mobile sites to scroll vertically, not horizontally. Once you’ve configured your viewport, make sure your page content fits the width of that viewport, keeping in mind that not all mobile devices are the same width.

  • Use legible font sizes: If users have to zoom in just to be able read your article text on their smartphone screen, then your site isn’t mobile-friendly. PageSpeed Insights checks that your site’s text is large enough for most users to read comfortably.
  • Size tap targets appropriately: Nothing’s more frustrating than trying to tap a button or link on a phone or tablet touchscreen, and accidentally hitting the wrong one because your finger pad is much bigger than a desktop mouse cursor. Make sure that your mobile site’s touchscreen tap targets are large enough to press easily.
  • Avoid plugins: Most smartphones don’t support Flash or other browser plugins, so make sure your mobile site doesn't rely on plugins.
These rules are described in more detail in our help pages. When you’re ready, you can test your pages and the improvements you make using the PageSpeed Insights tool. We’ve also updated PageSpeed Insights to use a mobile friendly design, and we’ve translated our documents into additional languages.

As always, if you have any questions or feedback, please post in our discussion group.

Referensi: Google Webmaster Central Blog - Making your site more mobile-friendly with PageSpeed Insights.

Drive engagement and loyalty through smart mobile site design

Mobile empowers users to access your site at anytime and from anywhere. Is your site ready for them? Your mobile site should allow users to quickly and easily find what they’re looking for without sacrificing richness of content. While there are a lot of expert opinions about how to do this, very few are based on actual data and research. So we partnered with AnswerLab to study more than 100 mobile users as they completed conversion-focused tasks across a diverse group of sites. From this research, we developed 25 principles of mobile site design to help you develop a mobile site that both delights your users and drives engagement.

Let’s take a closer look at three findings from the research:

Primacy of site search
Study participants with a specific need, especially those visiting retail sites, turned to site search to find what they were looking for. Participants were quick to abandon sites that returned irrelevant search results or a large set of results that they were unable to narrow.

Key takeaway: Ensure site search is visible on the homepage via an open text field, returns relevant results, and is equipped with advanced features, like auto-complete and filters, to get users what they want quickly.

Mobile site misconceptions
If presented a choice, study participants would often tap on the link to visit the “full site” due to a perception that they’d be missing out on something by staying on the mobile site. Choosing the “mobile site” implied to them that they were not getting the “full” experience, when in reality, the mobile site offered most, if not all of the functionality in an easier-to-view format.

Key takeaway: If your mobile site provides the same content and functionality as your desktop site in an easier-to-use format, then there is no need to provide a link to the desktop site. If you do decide to provide users with a link to the desktop site, then use terms like “desktop site” instead of “full site” to be clear that both sites offer a complete experience.

Sites with a mix of mobile optimized and desktop pages provide a poor user experience
Unsurprisingly, it was easier for participants to navigate mobile-optimized sites on their mobile devices than desktop sites on their mobile devices. However, sites that included a mix of desktop and mobile-optimized pages were actually harder for participants to use than sites with all-desktop pages.

Key takeaway: To improve user experience, task completion and conversion rates, go all in and optimize your entire site for mobile. If launching in phases, then make sure users don’t have to traverse between desktop pages and mobile optimized pages to complete their tasks.

To review our complete findings, download the Principles of Mobile Site Design from Think Multi-Screen. Use the principles to review the effectiveness of your existing site or to guide the creation of your first mobile-optimized site.

Posted by Jenny Gove, User Experience Researcher, Google
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Referensi: Inside AdSense - Drive engagement and loyalty through smart mobile site design.

App Indexing updates

Webmaster Level: Advanced

In October, we announced guidelines for App Indexing for deep linking directly from Google Search results to your Android app. Thanks to all of you that have expressed interest. We’ve just enabled 20+ additional applications that users will soon see app deep links for in Search Results, and starting today we’re making app deep links to English content available globally.

We’re continuing to onboard more publishers in all languages. If you haven’t added deep link support to your Android app or specified these links on your website or in your Sitemaps, please do so and then notify us by filling out this form.

Here are some best practices to consider when adding deep links to your sitemap or website:
  • App deep links should only be included for canonical web URLs.
  • Remember to specify an app deep link for your homepage.
  • Not all website URLs in a Sitemap need to have a corresponding app deep link. Do not include app deep links that aren't supported by your app.
  • If you are a news site and use News Sitemaps, be sure to include your deep link annotations in the News Sitemaps, as well as your general Sitemaps.
  • Don't provide annotations for deep links that execute native ARM code. This enables app indexing to work for all platforms
When Google indexes content from your app, your app will need to make HTTP requests that it usually makes under normal operation. These requests will appear to your servers as originating from Googlebot. Therefore, your server's robots.txt file must be configured properly to allow these requests.

Finally, please make sure the back button behavior of your app leads directly back to the search results page.

For more details on implementation, visit our updated developer guidelines. And, as always, you can ask questions on the mobile section of our webmaster forum.

Referensi: Google Webmaster Central Blog - App Indexing updates.

New tools to grow your mobile app business

Today at the Game Developers Conference in San Francisco we will be announcing two key launches powered by Google Analytics and Google Tag Manager. You can follow the livestream today at 10:00AM PDT (5:00PM UTC) with the Google Analytics sessions from 2:30PM PDT.

Announcement #1: Bringing the power of Google Analytics to AdMob
We’re happy to announce that Google Analytics is fully available in the AdMob interface on a new Analyze tab. App developers now have a one-stop way to measure success and adjust their earning strategies based on what they learn.

Today’s app developers have to make decisions quickly and implement them seamlessly if they want to stay relevant. It also helps if every business decision is backed up and validated by reliable data. Until now, app developers using AdMob and Google Analytics had to use two separate tools to monetize and measure. Starting today, they’re now in one place.

More than just Google Analytics inside AdMob
The new tab is simpler, yes. But app businesses can also now make decisions faster without losing data accuracy. They’ll also benefit from a new set of features that make measurement the foundation of all monetization programs:
  • drop down menu to switch between individual apps reports
  • new home page with combined Google Analytics and AdMob reporting
  • new Analyze tab with all Google Analytics reports
To see the new feature in action, sign in to your AdMob account and look for the Analyze tab at the top of the page. 

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Your new home tab in AdMob will now incorporate data on how your app is monetizing as well as how it is performing overall with insights on in app purchase, traffic and ads metrics in your app: all in one tab - a unique feature just in Admob.

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Get started in one click with Google Analytics and AdMob 
1. Login or open a new account on AdMob and sign up for Google Analytics (GA) in the new Analyze tab. 
2. If you are already using Google Analytics for your apps, you can link your existing account with AdMob in the Analyze tab. 
3. If you are not using Google Analytics, you can sign up via AdMob and complete the process without leaving the interface.

Announcement #2: New Content Experiments with Google Tag Manager
People have a lot of choice when it comes to apps and keeping them engaged is a challenge. Businesses who experiment with different app layouts have a higher chance to find the best performing solution and keep users engaged. A few months ago we announced Google Tag Manager for apps, today we are enabling content experiments: an easy way to set up and run experiments to change anything from in-app promotions to menu layout. With Google Tag Manager you can modify app configuration for existing users without having to ship a new version.

But how can we always be sure that we are changing it for the best? Wouldn’t it better if you could validate business decisions with data? Now you can run content experiments on a subset of your users to choose the best option - where to show promotions? How often? Data in Google Analytics will answer your questions and you can now be sure your decisions will be backed by data.

Google Tag Manager has been built to be very intuitive, even for people not familiar with coding. Businesses can now let their marketers or business analysts run experiments without requiring a developer to be involved. App experiments are now accessible to everyone.

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Getting started with Google Tag Manager
  1. Sign up for an account at and create a mobile container
  2. Download the SDK for either Android or iOS. 
  3. Start programming! Use the SDK to instrument configuration and events you care about in your app.
  4. When you’re ready to dynamically change your app, use the Google Tag Manager interface to start configuring. Remember to press the “Publish” button to push your rules and configurations to your users.
Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps and Google Tag Manager

Referensi: Google Analytics Blog - New tools to grow your mobile app business.

On your phone, tablet or laptop: Your results front and center with AdWords Express

The following was originally posted on the Inside AdWords blog.

When you log in to AdWords Express today, you’ll notice that it’s now easier to find the information that’s important to you, whether you’re on your phone, tablet or laptop. After gathering feedback from AdWords Express users, we’ve redesigned the dashboard with ad performance stats front and center.

See how many views, clicks and calls your ad has received from customers on different devices 

Check your ad’s performance on the go
It’s easy to manage your advertising, even when you’re away from the office. For example, to check how many customers have seen your ad from their tablet (while using your own phone) just look under the “Views” graph.
Check your ad’s performance on the go

Go beyond the click with Google Analytics
Now you can see more details about how users interact with your website after clicking your ad by linking your Google Analytics and AdWords Express accounts. Once you connect your accounts, you’ll see a new card on the AdWords Express dashboard (as well as in your Analytics account). 
Google Analytics information in AdWords Express
To learn how to link Analytics and AdWords Express, visit the help center.

If you have additional feedback on this new design, please let us know. And if you haven’t yet started using AdWords Express, you can sign up today

Posted by Francisco Uribe, Product Manager

Referensi: Google Analytics Blog - On your phone, tablet or laptop: Your results front and center with AdWords Express.

New: AdWords Reports for App download campaigns

Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps.

To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving to Google Play. 

Any user of both AdWords and Google Analytics can have this set of reports by just enabling auto-tagging. We handle the rest, so you can focus on optimizing rather than manually tagging AdWords campaigns.

These new reports can be found under the Acquisition menu for Google Analytics App Views. They’ll become visible to everyone over the next few days.

Insights for display & search campaigns
These new reports cover both display and search campaigns. You can: 
  • Check the Campaigns report to better understand users being driven into your app, and see how they use your app. 
  • Find out from the Day Parts report when users are interacting with your campaigns.
  • Use Search reports to find out which keywords and search queries are acquiring the most new users.
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A step towards measuring lifetime value of your customers
Ad campaigns should help you find the best customers. These new reports go a long way towards identifying them. Whether you track in-app revenue or specific goal conversions, you’ll be able to tie user quality to the campaign that brought them to your app.

One of our early Beta testers was Nubee, a Singapore-based game development studio. They shared their experience with us:

"We were satisfied that we could track which keywords attributed to sales. Using this data, we were also able to modify the download page." - Shizuka Watanbe, Head of PR, Nubee

We hope you’ll find these new reports useful. You can get them running by linking accounts and enabling auto-tagging today.

Posted by Rahul Oak, Product Manager, Google Analytics for Apps

Referensi: Google Analytics Blog - New: AdWords Reports for App download campaigns.