Evan chose RWD for a host of reasons, especially as it meant the site would adjust to fit various screen sizes, giving users a positive experience regardless of what device they visited from. Additionally, he liked that RWD is low maintenance once implemented, allowing him and his team to focus on growing the site.
Before implementing RWD, FamousBirthdays.com received around 100,000 mobile visits a month. After implementing a mobile-optimized site, this number grew to over 2 million. Evan believes that “the potential in the mobile space to grow ad revenue is huge”, and attributes this twenty-fold mobile growth to better user experience after implementing RWD. Today, the site employs a team of twelve to manage their fast growth. Evan claims, “without RWD, we would not have been able to grow as quickly.”
Read the full story, and hear from other publishers who have successfully adopted a multi-screen strategy, over in our Help Center.
Elise Thygesen, AdSense Multi-screen Specialist
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Referensi: Inside AdSense - Responsive web design gives FamousBirthdays.com a mobile advantage.