Rooms To Go, a home furnishing retailer, simplifies the shopping experience by offering completely designed room packages. When the company wanted to better understand how its customers purchase its different furniture and decor variations and add-ons to streamline online customization options, it turned to its agency - LunaMetrics - who integrated Google Analytics Premium and BigQuery. This approach helped to identify which items customers commonly buy together, leading to smarter and easier customization for its users.
The Google Analytics Premium integration allowed Rooms To Go to:
- Better understand what their site visitors were purchasing
- Organize the data and isolate the products that were frequently purchased together in order to discover customer buying patterns
- Expand functionalities of the website to accommodate these customer patterns—for example, making it easier for users to add extra dining chairs when purchasing a dining room set
Overall, this strategy helped Rooms To Go create a better user experience for its customers, and the company expects an increase in sales because of it. Read the full case study on Think with Google, and learn about being a Google Analytics Premium customer here.